Creating the logo and icon for Toy Rumble was daunting when we first began talking about it. We wanted something that was easy to remember and was really eye-catching. We left the design up to Ryan and he sent us a few design options. 

The first one was too similar to toy story which we wanted to steer away from, then we got the final design pretty quickly. Whilst it is kid friendly it is also maturely designed. the word "toy" has the same essence as the wooden alphabet blocks and Rumble is a harsher cartoon style. 

The Icon went through a similar process. Started off as a series of sketches and as a group we picked out our favourite. Ryan then drew up some coloured versions and the one that popped the most was the TR with the use of all 3 of the TOY RUMBLE logos colours.